When I first saw this game/tech demo, I expected it to be something directed at kids. It is now more of a parenting simulator. We play is Milo’s imaginary friend who helps him deal with his transition from England to New England (the superior England). Let’s start by saying his claim that “no two Milos will be alike” is a complete lie. It’s would be like saying no two playthroughs of Mass Effect or Heavy Rain will be the same. It will clearly have key points where players can interact with Milo and depending on how those go, you will make a certain Milo. The second thing is 90% of players (males atleast) will be yelling at Milo and making the most traumatized virtual child ever created (if “conjouring” an imaginary friend wasn’t a bad sign to begin with). Despite all that, the software and technology behind it is pretty impressive.